When developing the look and feel of your web site, perhaps the most important thing to keep in mind is consistency. A consistent web site not only lets users know where they are, but can also help to establish brand awareness, and allows for continuity regardless of who is working on your site at any given time. The following easy-to-follow tips have been designed to make sure your site gets started down the road to web success!
Consistency: The Key to Web Success
The most important aspect of web site design is without a doubt establishing consistency. In order to successfully establish consistency within your web site, try using database templates to create a common look and feel for your site. Although database templates are not the answer for all web sites, and may not be practical for smaller sites, it is extremely important for all pages in your site to share common elements, and exhibit a high degree of page-to-page consistency. The advantage of database templates is that they are extremely easy to create, and make your site consistent regardless of changes in personnel. Database templates also allow you to make changes to your site much more easily, and allow you to change certain elements without recreating the entire page from scratch.
If you are creating a smaller site, you will have a bit more leeway to work with, however you should still aim to maximize consistency. Consistency can help give your site a more professional look and feel, and also makes for easy navigation.
Logos
Another important aspect of site design is the placement of company logos or other symbols of your site that will be used to create brand awareness. By placing logos in a common position on all your web pages, users will be able to easily determine that they are at your site. Many sites still do not recognize the importance of this, however if you follow this simple rule of thumb, your site will have a much greater chance of establishing itself among users.
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