MELBOURNEIT.COM
| nce with the acquisition of IDR Management Services, a pioneer in the UK corporate domain management space with an impressive client base of FTSE 100 companies and trademark attorney firms.
In May 2008, Melbourne IT acquired VeriSign Inc's global Digital Brand Management Services (DBMS) business, significantly boosting the company's scale and market share in the digital brand protection and performance market. The VeriSign DBMS business has been integrated with Melbourne IT's existing Corporate Brand Services division to form Melbourne IT DBS. In the same month, Melbourne IT and Fairfax Digital launched a joint venture called Advantate, a company focused on providing the extensive SME market in Australia and New Zealand simple, cost-effective access to search engine marketing services. Advantate provides SMBs with a single point of access to search engine marketing services from a range of leading providers including Google, Yahoo Search Marketing, Ninemsn and Fairfax Digital networks. Future DirectionMelbourne IT has successfully transformed from a domain name company into a global IT services provider. The company is committed to improving its competitive advantage and profitability through maintaining its position as a Top 5 global domain registrar, expanding its global digital brand management business, enabling customers to optimise their business performance through online technology services and evaluating ongoing merger and acquisition opportunities.
|